As part of the ‘Lower Prices That Last’ campaign, Giant Singapore has partnered with Environmental Solutions Asia (“ESA”) to lower Giant’s carbon footprint and in support of Singapore’s vision to zero waste masterplan where resources are reused and remanufactured to promote a circular economy.
The supermarket’s rebranding campaign meant that 10,000 plastic baskets now needed an end-of-life option. Instead of disposing of these baskets conventionally — which meant sending plastics to the incinerator, and its ashes to Pulau Semakau —, this collaboration recovered 10,000 plastic baskets ready to be recycled into NewOil.
Plastic is a big waste problem in Singapore, as only 4% is being recycled annually. This collaboration with Giant, the first of its kind with a supermarket chain retailer, will be a catalyst in the nation’s efforts to solve this problem through chemical recycling and converting plastic waste into NewOil. This transformational recycling method is managed locally at ESA’s facility which means this is done at a lower carbon emissions cost to our planet and allows us to extend the lifespan of the nation’s only landfill.
“It’s powerful to imagine that by playing a small part through our collaboration with ESA, we could turn our waste into diesel fuel which in turn powers cars, trucks and diesel engines. Sustainability is a key priority for us across Giant and this is just the beginning. We are excited to partner with ESA on this endeavour to adopt a zero-waste approach even as we relaunch our brand.”
– Gwendolyn Cheong, Head of Corporate and Consumer Affairs, Southeast Asia, Dairy Farm Group.
“To us, this collaboration signals the mainstreaming of chemical recycling which we believe must work hand-in-hand with mechanical recycling if we want to maximise Singapore’s plastic recycling rate. Giant’s decision to convert their plastic waste into NewOil is an encouraging sign, and we hope more companies will do the same.”
– Lawrence Law, Chief Growth Officer, ESA.
Plastic Waste to NewOil gives contaminated and hard-to-sort used plastics a second life. Such waste is diverse by nature and therefore complicated to recycle. Moreover, due to limitations in our local plastic recycling infrastructure: at some point in time, a majority of our plastic waste ends up in incineration – or in the oceans of the world.
ESA transforms plastic to oil using renewable energy — sustainably producing the first 100% Singapore-made NewOil. Get in touch to recycle post-consumer plastic waste today.
ESA, or Environmental Solutions Asia, brings engineering innovation to transform waste – building a sustainable future.
Founded in 1999, our two facilities in Tuas are designed to be Zero Carbon, Zero Energy, and Net-Zero Water. As a thought leader in the Recycling & Waste Management industry, we actively contribute to five out of 17 UN Sustainable Development Goals, as well as enable our clients and partners to realise their environmental targets.
Our subsidiaries: NewOil (TM) transforms waste plastics to renewable fuel and recycled plastic feedstock, while Secondlife connects waste generators and recyclers to optimise value chains – giving waste a second life and minimising negative impact to the environment.