01 Feb, 2021 12:36 AM / by Valerie Koh
They say change is the only constant. As an organisation, we have adapted to the growing threat of climate change and thus developed newer recycling and waste management capabilities. With our low-carbon ethos and consolidated focus on resource circularity, we have never been more ready to transform industrial waste management in Singapore.
Today, we are proud to finally unveil our new brand identity and logo: ESA.
ABOUT OUR NEW LOGO
Environmental Solutions (Asia) is represented by 3 Bold Letters in a sans serif typeface. It signifies boldness, modernity and the pioneering spirit, which represents our commitment to go beyond the conventional to set new norms in the industry.
At the same time, we want to positively impact our planet through resource circularity. And we want our impact to be exponential, which is why ESA is accompanied by the circular exponent. The 5 colours on the exponent are inspired by the United Nations Sustainable Development Goals — each representing a different SDG goal we actively contribute to.
Finally, green remains the brand’s core colour representing our 20-year legacy in running a business that is both good for people and the environment.
Written by Valerie Koh
Valerie advocates for a kinder and more inclusive form of capitalism. She is the Assistant Manager (Sustainability & Marketing) at Environmental Solutions (Asia) Pte Ltd.